Rooted in Heritage. Guided by Legacy. Designed for Today.
Shama Perfumes was founded in Bombay in 1977 by Mr. Umar J. Shama as a tribute to the timeless art of perfumery—where fragrance is not just scent, but memory, culture, and emotion. From its first boutique near the Arabian Sea, Shama became a hidden treasure for Arab travellers in search of rare Dehn Al Oud, attars, and artisanal blends. Word of mouth carried the brand beyond borders, shaping a purpose rooted in preserving the ancient craft of Indian perfumery while adapting it for the future.
Under the late Mr. Salim Shama, the second generation, Shama grew into a name trusted across the GCC—valued as much for its hospitality as for its fragrances. Today, guided by Mr. Salman Shama, the third generation, Shama Perfumes stands at the intersection of tradition and reinvention. With flagship boutiques in Mumbai, Muscat, Doha, and Abu Dhabi, the brand continues to serve as a cultural bridge, welcoming every guest not only as a customer, but as family.
A journey that continues...
Shama opens its very first store at the Trident Shopping Arcade, laying the foundation of a legacy rooted in heritage and craftsmanship.
The brand’s presence expands beyond borders through prestigious exhibitions across Saudi Arabia, Kuwait, Bahrain, and Qatar, marking Shama’s growing prominence in the region.
Shama opens the first store in the UAE at Al Ghurair Centre, Dubai, becoming a pioneer in regional fragrance retail.
Strengthening its presence, Shama opens a second store in Bahrain, further embedding itself into the GCC’s fragrance culture
Shama establishes relationships with VIPs and Royal families, building a reputation as one of the region’s most trusted and esteemed perfume houses.
The brand inaugurates its head office in Dubai, solidifying the city as the hub of its operations.
Shama undergoes a rebrand, unveiling a new look that reflects modernity while staying true to its enduring values.
Launch of the flagship store in Oman at Opera Galleria, Muscat, bringing Shama’s artistry to a new market.
Expansion continues with the opening of the flagship store in Qatar at Gewan Island, Doha.
Shama opens its flagship store in the UAE at Marina Mall, Abu Dhabi - a new landmark in the brand’s journey of heritage and innovation.
As we step into a bold new era, launching exclusive collections, expanding to new cities, and collaborating with local artisans, our mission remains simple:
To craft fragrances that transcend borders. To honor where we come from. And to always carry the flame of Shama forward.
This is our story. Since 1977.
Our Philosophy
Since our inception in 1977, Shama Perfumes has been a trailblazer in the world of perfumery. Established with a deep-rooted commitment to offer our family of customers an exclusive experience of luxury fragrances.
We celebrate our legacy.
As a heritage brand and family business we are committed to our roots. Our products encapsulate the rich tapestry of Arabian culture and Indian craftsmanship.
We preserve tradition while continually innovating to create captivating and unforgettable fragrances.
Inspired by our customers.
Our customers are called "family," and they are treated like royalty. We are not just in the business of creating fragrances; we are in the business of crafting experiences.
Our commitment is to provide our clients with scents that resonate with their soul.
Motivated by excellence.
At Shama excellence is in our DNA. We focus on creating innovative high-quality perfumes, that are available at an accessible luxury price point.
We envision the future.
At Shama, the future is where creativity meets craftsmanship, where new ideas, sustainable practices, and bold expressions come together to craft fragrances that inspire generations to come.
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